Why the quality ingredients?

I see the market is flooded with overpriced big name soaps that contain cheap ingredients.  Well, I use this soap myself.  Also, I sleep better at night knowing that I tried my best.  Instead of raising the cost and lowering the quality of the ingredients for a profit margin, I use the best products I can find.  It's nice to have some good reviews and know that I'm making something for the customer that is both aesthetic and performs well.